We love blogging about food and we’d like to share the resources we use to build and promote the website. These tools and services have been tried and tested on this blog (since 2013) and several other blogs. If you’d like to get started with food blogging, you’ve come to the right place.
If you have any questions or would like to suggest a particular resource to help foodies and food writers around the world, send us a message, tweet us @eatperu, or send a message on Instagram: @eatperu
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Don’t try to run your blog on Wix, Squarespace, or WordPress.com. You need a quality host platform and preferably, the free WordPress open-source content management system (CMS). Trust me, it will make all the difference in the long run.
One of the best themes for food bloggers is aptly named Foodie Pro. It’s a beautiful theme from the StudioPress company. It’s also the most popular theme in the StudioPress range. Showcase your Pinterest images and vertical photos throughout vertical and posts. Put Instagram front and center!
This is the theme we use on EatPeru, by the way.
Another great option is the Astra Theme range. One of the fastest-growing WordPress themes, Astra is super lightweight (it won’t slow your website down) and versatile (you can make it do pretty much anything you like).
Food Blogger Pro Membership
A great resource for beginner food bloggers and beginner to intermediate blog owners, in general. Food Blogger Pro is the brainchild of the team behind Pinch Of Yum, one of the most successful recipe sites on the internet. They know what they’re talking about.
Learn How to Start, Grow, & Monetize Your Food Blog.
While I loved FBP, it’s not for advanced users, so keep that in mind. If you’re just starting out, however, FBP is one of the best resources.
WP Recipe Maker
After trying a number of different recipe plugins for WordPress, WP Recipe Maker from Bootstrapped Ventures won out and is the recipe plugin we use on EatPeru.com.
The nutrition data & labels, conversion charts, rich SEO features, Pinterest support, and well, a whole lot more, make it an essential investment for any food blogger.
Recipe Card Blocks
A new recipe card tool that we’ve installed on our second food blog is WPZoom’s Recipe Card Blocks. Designed for the new WordPress Gutenberg editor, this plugin is the easiest to use recipe plugin. Simple to set up and simple to add recipes. It also looks great and works really well with WordPress. If you want a great-looking recipe card plugin, check out the free version.
Social Media Scheduling
Nobody wants to be on social media all day (well, most of us don’t). So what tools can you use to reduce the amount of time you spend creating, researching, and posting on Facebook, Twitter, Pinterest, and Instagram?
Luckily there are quite a few options but I’ve used them all (literally) and will narrow down the choice to three different tools, each chosen for its special abilities. These tools are the food enthusiast’s secret weapons.
Promo Republic – Great for creating and discovering templates to use in your campaigns and promotions and then scheduling the images and content for later dates. Repost the same content at intervals. You can even post to Instagram and Google My Business (if you have a local-focused business)
ContentStudio – My all-around workhorse of a scheduling tool. Not only does ContentStudio let me schedule evergreen content, repeated content, and once-off posts on multiple channels, it helps me discover new content to share.
Tailwind – The ultimate Pinterest scheduling app. There is no other challenger in the field of Pinterest scheduling, analytics, and growth. Food bloggers know how powerful Pinterest can be. Tailwind takes this power to the next level.
Ebooks are still a great way to offer value to visitors. They are also a valid way of generating income. People like to feel as though they are getting a book that covers a topic completely. All in one place and easily explained. That’s the value of ebooks. Food bloggers can take advantage of the popularity of ebooks by creating and selling cookbooks, how-to guides, or even gastronomic guides.
One of the best tools we’ve found for fast PDF creation is Designrr [which is on special offer at the moment]. It’s a cloud-based, rapid PDF maker that will help you monetize your blog. Ebooks make great lead magnet offers, by the way.
The simplest email marketing platform for website owners is MailerLite. It ticks all the boxes as far as deliverability, email customization, and landing pages go. It’s also great value. It’s free up to 1000 subscribers and then only $10 after that up to 2500. That’s more than enough for most beginning bloggers.
If you want to take it to the next level, try ConvertKit, an email marketing platform designed especially for bloggers. This is the ninja toolkit of bloggers looking to monetize their email list and engage with their audience.
Keyword Rank Tracking
Once you’ve done all the hard work, you’ll want to track how your content performs in organic search. Without an accurate picture of which keywords your articles and recipes rank for, it’s difficult to know what to improve and how to beat your competitors. Knowing where a keyword ranks in Google search in any country is the key to measuring your SEO.
One of the most affordable ranking tracking tools (and one that’s perfectly suitable for food blogs) is RankActive. It’s also the rank tracking tool we use at EatPeru.com. (use code XCTJ-0PAO-4VNK-54080 to get 25% off)
It’s all very well recording amazing video of your recipe development. But how do you edit, add music and graphics, and produce high quality videos for your blog, YouTube, and social media?
Filmora is a very effective tool for creating professional and personal videos. It’s comparable to Adobe Premiere but comes at a fraction of the cost.
Another excellent video tool for creating short graphics, social media ads, and animated explainer videos is OFFEO.